Attention Span

I am constantly amazed about the great information I find on Seth Godin’s Blog, including this gem:

“I’m sometimes frustrated by the long stories,” Rupert Murdoch says about the Wall Street Journal.

What does this mean, and is he alone in his thinking? . . . no way, not from where I sit. As designers, this mindset also applies to our work.


I have noticed the need to put less and less information on drawings these days-especially about plants, it’s just not relevant and all that writing just gets in the way.

What do clients want to know?

How does it look? How do I use it? How easy is it to take care of? How much?

Think less about the plan view and more about renderings-give your clients less to read.

By Rick Anderson

The Whispering Crane Institute was originally formed to act as the umbrella organization for the Philosophy of Design Symposium, and other seminars and workshops given by Rick Anderson and Richard L. Dube’. In the year 2000 WCI became a sole proprietorship owned by Rick Anderson. Today the WCI provides design and consultation services for Landscape Contractors, acts as a Green Industry think tank, and provides training for others in the form of workshops, seminars, and individual consulting. The WCI also provides written material, opinions, case-studies and how-to articles for industry trade magazines.

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