Conceptual Rendering, Waterfall

posted, 10/03/06
A Waterfall Rendering-selling stone.

These 2 landscape renderings were drawn into my sketchbook on the job site. Normally  I make a few notes, shoot a lot of pictures, and just absorb the site. Then I go back and draw something up on the board to present to the client, during the conceptual meeting.

Here . . . I drew up these 2 conceptuals right on site. My tools of choice for a on-site drawing are; a couple of Sharpie pens (different sizes), and one or two Chartpak markers, in this case . . . just one . . . a brown one. Now here’s the interesting part about using minimal color.

What is the Focus ???

Focus; as in, what am I trying to achieve in the renderings for the client. Here, the owner operates a retail stone yard. There focus is to sell stone, whether by wholesale or retail, but the focus is to sell stone. So when I do a drawing for someone like this. I’m going to promote how the stone will be displayed, and used . . . . promote the stone highlighting with a brown or gray marker.

Had this been for a retail nursery what color would I have used? Green, of course! I would want to help
promote the plant material and a way to highlight that plant material would have been the priority.
The conceptual would have been slightly different, the stone not quite as prominent.

Had this been for a private residence I would have used very little brown, a swipe or two of
green, and a blue marker to highlight the water feature. The homeowner usually fixates on the water
feature anyway, so that’s where the focus need to be.

Let’s review, for these conceptual on-site renderings . . . keep them fast, loose, un-specific. Keep color to a minimum highlighting the important stuff only. I can’t emphasize this enough about highlighting . . . keep it
to a minimum, a touch of color will take you a long way.

By Rick Anderson

The Whispering Crane Institute was originally formed to act as the umbrella organization for the Philosophy of Design Symposium, and other seminars and workshops given by Rick Anderson and Richard L. Dube’. In the year 2000 WCI became a sole proprietorship owned by Rick Anderson. Today the WCI provides design and consultation services for Landscape Contractors, acts as a Green Industry think tank, and provides training for others in the form of workshops, seminars, and individual consulting. The WCI also provides written material, opinions, case-studies and how-to articles for industry trade magazines.

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